Mindf*ck
Christopher Wylie
Cambridge Analytica is the hook, but the real subject is persuasion at scale. Platform power, personality data, political manipulation, and the comfortable lie that data work is somehow detached from the world. This belongs on the shelf because it shows the bridge between data politics and actual harm. Also this book validated a lot of my past research and thoughts on coordinated inauthentic behavior and platform misuse by state actors.