Shoe Dog
Phil Knight
Great read, sold so many copies for a reason, the story is really good. The reason this works is that Nike does not feel inevitable yet. There is debt, panic, bad timing, obsession, luck, ego, and momentum. I generally don’t enjoy Business books where they present the founders are “geniuses” and faultless,I love those where the mess is still visible and people overcame despite all the odds against them. This is that.